Red Rover
Red rover red rover, send an affordable, modern approach to moving on over. I partnered with Boston-based creative agency Hey Let's Go to direct this quirky and fun campaign for Red Rover Moving and Storage.
Production Company
Farmore
Client
Red Rover
Role
Director
Process
Seeing is Believing
I really wanted the animated characters for this ad to feel believable to the audience. To do this, I relied heavily on practical effects wherever possible. Chandeliers swinging, trucks shaking, boxes moving, doors closing. All done on set to help the spot feel believable. Even if it's all just pretend.
I'm really proud of how this ad came together. Several departments from several different agencies all working together to make it happen. Working so heavily with animation and practical effects was a first for me, and I learned a lot in the process.
