Built for Gametime.
Sportgrass by Foreverlawn is built for gametime. I wrote and directed a series of ads for Foreverlawn which highlights the unique features of their new product Sportgrass.
Production Company
Farmore
Client
Foreverlawn
Role
Director, Script
Process
You can't fake real.
I wanted to give the viewer the sense that they were on the field with our athletes, watching them in real time. I opted to use real athletes rather than traditional actors as I knew it would add to the authenticity that ads needed.
A winning combination of a good script, visceral cinematography, and authentic talent performances make this campaign stand out.
