Renting Redefined
Ahh New York City. It's loud. Fast-paced, and unrelenting.
This product explainer video features authentic sites and sounds from New York, and helps enforce the narrative that even though life in the Big Apple is sometimes crazy, with Surecave, everything is peachy.
Production Company
Rally Film Co.
Client
Surecave
Role
Director, DP, Script, Editor
Process
Fix it in post!
When filming began, there wasn't a finalized version of the UI to shoot, so we had our actors interact with a greenscreen and later added in the animations in post.