Monin Ube
Striking color, undeniable taste. To accompany the release of their 2024 Flavor of the Year, I wrote and directed a vibrant product announcement video for Monin's new Ube flavor.
Production Company
Farmore
Client
Monin
Role
Director, Script
Process
Less is more.
I knew early on I was facing constraints with both timeline and budget, so we filmed everything with a small crew in an even smaller studio in one day. The biggest hurdle was making sure we had enough variety in the set looks and propping to keep the edit engaging throughout, so I worked closely with art department to devise setups that were simple and easy to change out throughout the day.
